5 Ways to Double Your Sales Quickly
by Jeanette S Cates, Phd
Jay Abraham, noted marketing expert, explains there are only three
ways to increase your sales:
- Increase the number of customers
- Increase the size of each order
- Increase the frequency of orders
The online
sales process lends itself to an adaptation of this formula.
If you are using pay-per-click advertising to drive traffic to your
one-page sales site, there are five elements that come into play:
- impressions - the number of people seeing your pay-per-click
ad
- ad click-thru rate - the percentage of people who see the ad
and click on it
- optin rate - the number of people arriving at your landing page
who "join" your list. They are then redirected to your
sales page.
- conversion rate - the number of people who purchase divided
by the number of people who see your sales letter
- backend revenue - the amount you earn from selling products
after the sale or optin. While it doesn't show in the formula,
it definitely impacts your bottom line!
If you increase any one of these five elements, you will increase
your sales.
Let's look at some examples of increasing impressions:
|
Impressions
|
Ad CTR
|
Optin Rate
|
Conversion Rate
|
# SALES
|
Result
|
|
|
10%
|
20%
|
1%
|
|
|
|
1000
|
100
|
20
|
|
.2
|
basic formula
|
|
5000
|
500
|
100
|
|
1
|
5 times more
|
|
10,000
|
1000
|
200
|
|
2
|
10 times more!
|
Now look at different ways of getting to the same numbers:
|
Impressions
|
Ad CTR
|
Optin Rate
|
Conversion Rate
|
# SALES
|
Result
|
|
|
20%
|
20%
|
1%
|
|
|
|
1000
|
200
|
40
|
|
.4
|
doubles sales
|
|
|
50%
|
20%
|
1%
|
|
|
|
1000
|
500
|
100
|
|
1
|
5 times more
|
|
|
10%
|
40%
|
1%
|
|
|
|
1000
|
100
|
40
|
|
.4
|
doubles sales
|
|
|
10%
|
100%
|
1%
|
|
|
|
1000
|
100
|
100
|
|
1
|
5 times more
|
|
|
10%
|
20%
|
2%
|
|
|
|
1000
|
100
|
20
|
|
.4
|
doubles sales
|
|
|
10%
|
20%
|
5%
|
|
|
|
1000
|
100
|
20
|
|
1
|
5 times more
|
As you can see there are multiple ways to get the same result.
Now look at what happens when you just double each of the factors:
|
Impressions
|
Ad CTR
|
Optin Rate
|
Conversion Rate
|
# SALES
|
Result
|
|
|
10%
|
20%
|
1%
|
|
basic formula
|
|
double
|
20%
|
40%
|
2%
|
|
|
|
2000
|
400
|
160
|
|
3.2
|
16 times more!!
|
Now here are three ways you can use this information:
- Determine your baseline numbers for each factor
- Make changes to each element - in the order listed
- Track your changes weekly and make adjustments quickly
Regardless of your current level of sales, you can easily double
by just doubling ONE element in the formula. But when you work on
all of them, you quickly make exponential changes.
---------------------------
Dr. Jeanette Cates, The Technology Tamer, works with independent
professionals who are ready to turn their knowledge and their websites
into gold. She is the author of How
to Troubleshoot Your Website at http://www.YourInternetStrategist.com/troubleshoot/
(c) 2005 Permission is granted to reprint this article in print
or on your web site so long as the paragraph above is included.
|
